Workplace Messaging: Past, Present & Future 2017 -2022
In 2017, only 19.4% of companies were using messaging tools like Slack, Cisco Webex Teams and Microsoft Teams to keep their employees connected.
Now, in 2019, that percentage has increased to 27.1%.
As organizations continue to share more crucial data online, businesses of every size need a way to streamline their information flow.
Calls are restrictive, email is unreliable and face-to-face meetings are notoriously unproductive.
It’s no wonder the demand for chat applications is growing. In fact, 75% of teams now use these enterprise products every day.
Who’s driving workplace messaging app adoption?
In a work environment driven by remote working, dispersed employees and mismatched schedules, enterprise chat apps are how today’s companies eliminate confusion.
The communication market has responded to the demand for new interactions rapidly, with key players like Slack (12 million users daily) Microsoft Teams (329,000 organizations), Facebook (30,000 businesses) and Google (4 million paid customers) rising to the front of the pack.
Companies now opt for best-in-class solutions.
More often than not, this means enterprises are using 3+ platforms to send messages.
Every business is different.
The typical reasons we see are:
- 40% want a “best of breed” strategy
- 38% must overcome feature limitations of 1 provider
- 23.6% are managing tools from mergers & acquisitions
Workplace messaging continues to fragment
The more the market grows, the more fragmented it becomes.
As competitors like Slack, Microsoft Teams and Cisco Webex continue to battle against each other for a chance at becoming the “ultimate” enterprise chat app, businesses are left struggling to find the tool capable of offering a one-size-fits-all service to their teams.
Unfortunately, it seems like there is no perfect fit.
From 2016 to 2018, “other” team collaboration app usage increased in companies by 15%.
Organizations are attempting to stitch together their own Frankenstein version of the right collaboration tools, and the result is an increasingly complex communication architecture.
Where is workplace messaging headed?
Since 2013, when Slack first launched their service, and earned 8,000 customers within the first 24 hours, the marketplace has grown at a phenomenal pace.
Google, Facebook, and countless other companies have made their way into the playing fields, hoping to get a slice of the team collaboration pie.
By 2022, 70% of teams will rely on workstream collaboration tools.
As companies continue to demand more integration and innovation from their messaging apps, collaboration companies are even beginning to fuse together in an attempt to gain more market share.
For instance, Slack purchased Atlassian in July 2018, and Cisco is exploring in-depth integrations with Google.
It really does seem unlikely that there will never be a collaboration tool that does everything for everyone.
The good news is that in this rapidly changing marketplace, there is a way to keep your messaging tools, and your people, in sync.