UC Quick Wins: 7 Marketing Integrations
Standout marketing is the most crucial part of a successful business.
In today’s fast-paced environment, many companies lose time jumping between multiple marketing apps, collaboration tools and chat services throughout the day.
Just like running an efficient organization, running a killer campaign is all about simplicity and cohesion. Here at Mio, we give companies the glue they need to join their crucial digital tools together into a single, streamlined strategy.
To help you unlock the power of a unified business strategy, we’ve put together a checklist of top-tier marketing tools that integrate with the leading enterprise chat apps on the market, including Slack, Microsoft Teams and Cisco WebEx teams.
1. HootSuite (for Microsoft Teams and Slack)
Social media is essential to every company’s marketing stack. HootSuite allows companies to keep track of their social strategies, respond to customer support issues and publish social media messages, all from one simple platform.
With an integration that works for teams that use both Microsoft Teams and Slack, HootSuite allows you to see all of your crucial social content within your enterprise chat apps. This means that your marketing teams can work together, even if they are split between Slack & Microsoft Teams.
You’ll need a HootSuite account and subscription to use the integration.
2. Growthbot (for Slack and Microsoft Teams)
Growthbot is a marketing tool built by Hubspot. Growthbot generates information for marketing and sales teams that makes it easier for your groups to answer their most pressing questions within their enterprise chat tools.
Slack and Microsoft Teams users can ask questions of their “Growthbot” app, and get answers delivered back to them in the chat stream. For instance, you might ask what kind of keywords your competitors are ranking for, or how your organic traffic looks from last week. Growthbot accesses the data from various tools, including MailChimp, Google Analytics and HubSpot to deliver useful marketing insights.
It’s just like having a virtual assistant in your Slack or Microsoft Teams app.
3. Trello (for Slack, Microsoft Teams, and Cisco Webex Teams)
Sometimes, the trick to excellent marketing is simply getting everyone to work together seamlessly on the same project. With Trello, managing projects is easy, thanks to drag-and-drop assignments and trackable tasks.
Trello integrates directly with Slack, Microsoft Teams and Cisco Webex Teams, so you can keep on top of the most critical projects your teams are managing within the same place. You can even ask the Trello bot for help and get a list of the tasks that it can perform for you within your enterprise chat environment.
4. Zapier (for Slack, Microsoft Teams and Cisco Webex Teams)
Zapier for Slack allows companies to automate or zap the activities in more than 1,000 different apps, including Google Sheets, Evernote and HubSpot, all from within their favorite enterprise chat tool. Think of how much easier it will be to manage your marketing efforts if you can automate everything from the same simple tool?
With integrations for all of the leading enterprise chat tools, Zapier offers businesses a better way to create tasks and get notifications on important marketing statistics. Companies can set up triggers or “Zaps” to access automated business reports, and notifications from their favourite tools. You can even combine Zapier with your email marketing strategy or social media campaigns.
5. Marketo (for Slack and Microsoft Teams)
Marketo is a powerful marketing automation tool that helps companies master their digital marketing campaigns and engage customers or prospects. With Marketo, you can connect your marketing campaigns with teams throughout your enterprise, through their favorite chat tools.
From within Slack or Microsoft Teams, Marketo provides notifications for analytics, essential information about leads, and so much more. You’ll need to be a Marketo admin to set up the integration. Then you can change your permissions and configurations from within the Marketo tool.
6. AltoCloud (for Slack and Cisco Webex Teams)
As the digital world becomes a more competitive space, many companies are searching for ways to improve their campaigns with disruptive technology, like AI and chatbots. AltoCloud uses machine learning to keep your marketing team up-to-date on information about customer user personas, buyer behaviors and more.
Within Slack and Cisco Webex teams, users can access AltoCloud to find out information about their customer journey analytics. This means they can plan more personalized and contextual marketing campaigns as a group within their enterprise chat apps.
7. MailChimp (for Slack, Cisco Webex Teams and Microsoft Teams)
MailChimp is the go-to tool for email marketing. Although social media and other channels are growing increasingly popular for business promotion, email still has a lot to offer. Mailchimp allows companies to refine and automate their email marketing campaigns, so that they can get better results each time.
Integrating Mailchimp with Slack, Cisco Webex Teams or Microsoft Teams means your sales team can keep track of their email sales strategy. They can even monitor the results of campaigns to help them make important decisions about how to increase conversions.
Integration friendly marketing tools for your UC stack
By keeping your marketing in one place, integration friendly tools reduce the stress of workplace communication and collaboration.
Want to find out more about running an integration friendly workforce? Check out this Mio demonstration to see how we can help you share files between Slack and Cisco Webex Teams with ease. Plus, stay tuned for the next part of our Quick UC Wins series, where we’ll examine some of the best sales tools to boost your profits.